Brand strategy - Bec Morris

Strategic branding for ambitious businesses ready to scale.

Smart, intentional branding for businesses that want to stand out and mean something.

A brand isn’t just a logo — it’s how people see you, feel about you, and remember you.

Business cards with colorful and bold designs scattered on a beige surface, featuring text 'Colour Capsule' and contact information for Lauren Beaufils.

Brand Blueprint

Build your brand from the ground up — with clarity, strategy and intention.

This one’s for brands ready to do it properly. Not just a logo — but a brand that feels right, connects with the right people, and sets you up for long-term growth.

We’ll dig into what makes your brand one of a kind, shape a message that actually lands, and design a visual identity that brings it all together. Think of it as your full roadmap to a brand that feels cohesive, confident and built to grow.

    • Brand Discovery Workshop

    • Audience, Market & Competitor Research

    • Brand Strategy & Positioning

    • Messaging Framework & Tone of Voice

    • Visual Strategy & Moodboards

    • Creative Direction Documentation

    • Full Visual Identity Design (Logo Suite, Brand Marks, Icons, Patterns)

    • Brand Guidelines & Playbook

    • Canva Brand Kit setup (if needed)

    • Final files for print and digital

  • Your brand, built with insight and intention. Ready to turn first-time buyers into loyal fans.

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A colorful poster with green and orange sections. The green part has a leaf graphic with the text: 'REAL HONEST FOOD WITHOUT THE FUSS.' The orange part has the text: 'EAT BETTER WE' and 'LE.'

Brand Essentials

Your visual identity, sorted

You’re ready to show up with confidence, now let’s make sure your visuals match the energy.
This package gives you everything you need for a brand that’s clear, meaningful and made to last. No cookie-cutter designs. Just intentional, strategic identity that looks the part and does the work.

We’ll clarify your vision, get inside your audience’s head, and map out a creative direction that actually feels right. Then I’ll design a flexible, cohesive brand that supports your next phase of growth.

    • Collaborative Kickoff Workshop to uncover your goals, audience and vision

    • Targeted Audience & Market Research to inform design direction

    • Visual Strategy & Creative Direction

    • Custom Visual Identity Design (Primary & Secondary Logos, Icons, Brand Marks)

    • Colour Palette & Typography

    • Brand Guidelines for consistent use

    • Canva Brand Kit setup (if needed)

    • Final files for print and digital

  • A considered, cohesive visual identity that’s designed to last—and ready to help you make your mark.

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kind words

  • Working with Bec is a breeze as she designs everything so beautifully and thoughtfully. I would definitely recommend her to anyone and everyone wanting beautiful branding, designs or websites as well as amazing service!

    Elyza Bowe - Ivylane Collective

  • We have engaged Bec to provide branding, graphic design and website design services on a variety of projects. The quality of work is never short of outstanding and Bec has quickly become our go-to for all things visual!

    Jack Stewart - Regional Growth & Development

  • Bec is amazing at what she does! She creates beautiful work and really listens to you during the design phase. I'm delighted with my branding and website design. She also keeps to schedule which is rare these days! Thanks for everything Bec

    Jules Sargent

  • Bec has just finished a re-branding project for me. I was SO impressed with her professionalism and organisation. She is consistent with her communications and delivered each part of the project on time, which was all scheduled at the beginning. I would have no hesitations recommending Bec, she has exceeded my expectations.

    Vanessa McKenzie - Balanced Physio & Pilates

  • After a review on Savvy Sally's podcast we contacted Bec to redesign our logo and style, to keep us up with the times. Wow what she came up with was amazing and the research she put in to understand what we were looking for was impressive.

    Melanie Vella - South Coast Caravan Repairs

  • Bec is super talented, efficient and just a lovely person! She created my branding based on my loose ideas, and nailed it so quickly. I absolutely love what she created for me, and my business has increased since I introduced everything she did. I definitely recommend Bec for your business branding!

    Sally Latham - Savvy Sally

  • I am very pleased and delighted with my new branding for my therapy practice. The design that Bec created for me was so unexpected and fitted my choice and personality perfectly. She has amazing talent and I am grateful for her creative work. I recommend her to anyone wanting a thorough and professional service.

    Rosemary Stevens - Rosie Therapy

  • Bec is an incredibly talented designer, and she will transform your ideas into an unforgettable brand beyond your expectations! Over a number of projects, she’s been highly responsive, organised and dedicated to delivering the highest quality of work. I would highly recommend Bec Morris Design for your next design project!

    Lauren Beaufils - Colour Capsule

FAQs

  • Branding is more than just a logo or a visual identity; it encompass everything that shapes the perception of a brand, including its values, messaging, design elements, and customer experiences.

    Great branding helps you:

    • Stand apart from competitors in a crowded market.

    • Build familiarity and trust among customers.

    • Connect with your customers based on shared values and beliefs.

    • Keep your communication and messages clear and consistent.

    • Maintain repeat business and referrals.

    • Increase perceived value charge more for your products / services.

  • A good logo can be make or break for your brand. But not always for the reasons everyone thinks.

    The one thing your logo needs to be is memorable. Everything else can be achieved by your branding.

  • It might be time to rebrand if you notice:

    1. You’re not attracting the clients you want to work with. Your brand might not resonate with your target audience.

    2. Your business is going through significant changes or growth.

    3. You feel like you’re always on the back foot compared to your competitors.

    4. You’re ready to expand, enter new markets or target a different demographic

    5. You’re looking for a fresh start.

  • No matter which package you choose all branding projects include a level of strategy and creativity.

    1. Discovery
      The discovery phase includes defining the scope of the project, crafting a brief, compiling inspiration and defining the creative direction.

    2. Design
      The design phase focus’ on executing the creative direction outlined in the discovery phase. During this phase we will work on crafting the identity, using colour, typography & illustration.

  • This depends on which package we go ahead with but on average it can take from as little as 4 weeks for my smallest package and right up to 12 weeks for a more in-depth strategic approach.

  • I’m a huge believer in not throwing the baby out with the bath water, if you have reputable brand assets we won’t loose that brand equity unless there is a very good reason to do so. Sometimes subtle shifts can make the biggest impact.

  • I’m a huge believer in making great design accessible. For this reason I have a range of packages suitable to most businesses. Rebrands start from $1800 and work their way up.

  • Absolutely! Some of my favourite rebrands to date are pictured above - and you can check out more on my projects page

  • Only if there is a very good reason to do so. If your business has been around for a while and is well known changing the name is usually not a great idea, even if your pivoting.

  • An in-depth brand style guide is your roadmap for your new brand going forward. It will guide you on how to apply your new brand across all of your touch points, and if you need more hands on help I offer a range of add ons to help with rolling out your new brand.

  • As much or as little as you like. If you’re feeling comfortable and confident you can sail away into the sunset with your new brand and your brand guidelines doc. If on the other hand you need a little more hand holding and reassurance a post rebrand audit can always be a great way to health check your new brand a couple of months post handover.

  • It’s important to be ready to do the work when it comes time to rebrand.

    This is a collaborative processes, not a done for your service.

    Some steps to take before you get started on your rebranding journey might include:

    1. Evaluate Current Brand: Assess the strengths, weaknesses, values, and visual elements of your existing brand.

    2. Define Goals: Clearly outline what you aim to achieve through the rebrand. Whether it's expanding into new markets, updating your image, or aligning with a new vision, defining goals is crucial.

    3. Market Research: Understand your target audience, industry trends, and competitors to identify opportunities and ensure your rebrand aligns with market demands.

    4. Measure Success: Establish metrics to evaluate the success of the rebrand against predetermined goals once it's launched.