Starburst

Redesigned the full Starburst product line packaging, creating a cohesive range that heroes the brand's playful personality while driving standout in a highly competitive confectionery aisle. The creative centred on bold character illustration, vibrant colour and high-energy composition designed to leap off shelf and connect instantly with a broad consumer audience. Delivered across the full SKU range, maintaining strong brand consistency while keeping each variant visually distinct and shelf-ready.

created with The Brand Management Company / 12 Below

Packaging Redesign FMCG | Confectionery | Retail Packaging