Women’s Health Physio Branding & Logo Design
Empowering women to move with sconfidence.
The Brief
Vanessa approached me to refresh the brand identity for Balanced Physiotherapy & Pilates — a well-established clinic in the Shoalhaven region. While the business was thriving, the brand no longer reflected her evolving focus or spoke directly to her ideal clients.
She wanted a brand that felt refined, purposeful, and aligned with her passion: women’s health, functional movement, and injury prevention.
The Audience
Women seeking:
Movement-based recovery and injury prevention
Support through life phases like pregnancy and postpartum
A calm, supportive environment (not a clinical one)
A deeper connection to their body through intentional movement
The Opportunity
Move beyond generic physio branding
Carve out a niche in women’s movement and rehabilitation
Reflect the emotional and physical journey of regaining control
The Outcome
Attracts the right audience — women who value professional care and personalised support
Clearly communicates the clinic’s niche and expertise
Creates a calm, welcoming brand presence that builds trust from first interaction
Sets Vanessa apart in a traditionally clinical, male-dominated space
Project Scope
Brand Strategy | Brand identity & logo design | Signage | Social Media Templates
Working with Bec was a game changer.
“She completely understood my vision and brought it to life with a brand that truly reflects who we are and the clients we want to attract. The new identity feels aligned, professional and uniquely us. Bec was incredibly organised, clear in her communication, and delivered everything right on schedule. I couldn’t be happier with the outcome.”
Vanessa McKenzie
Balanced Physiotherapy & Pilates