Fashion Stylist Branding & Logo Design

Empowering women to embrace colour, confidence, and their true selves.

The Challenge

Lauren approached me to elevate Colour Capsule from a one-woman colour analysis service into a polished, nationally recognised brand.

While her in-person sessions were vibrant and transformative, the brand and website didn’t capture that same energy online. It lacked consistency, confidence, and clarity — and didn’t reflect her growing vision to make colour analysis feel modern, empowering, and fun.

The goal was to create a bold, cohesive brand and digital platform that positioned Colour Capsule as the go-to destination for personal style clarity and confidence.

The Audience

Women seeking:

Guidance in rediscovering their personal style
Confidence to embrace colour and individuality
A fun, welcoming, non-judgmental experience
A trusted expert who educates, empowers, and inspires

The Opportunity

Reframe colour analysis as a transformative experience, not a trend
Build a brand rooted in confidence, connection, and authenticity
Create a vibrant, modern aesthetic that feels bold yet refined

The Outcome

A brand built around one clear truth — Colour Capsule isn’t about clothes, it’s about confidence. The strategy shifted the service from surface-level “styling” to a deeper journey of self-discovery and empowerment.
A confident, vibrant identity that balances warmth and sophistication. The visuals celebrate individuality and joy while feeling elevated and cohesive across every touchpoint.
A seamless digital experience that mirrors the in-person magic — intuitive, elegant, and built to scale through event bookings, waitlists, and automated flows
A warm, inclusive, empowering tone that makes every client feel seen, valued, and excited to rediscover their style.