Preschool Branding & Logo Design
Nurturing curiosity, confidence, and connection through child-led learning.
The Challenge
Lyrebird Preschool originally sought a website refresh — but quickly realised their visual identity no longer reflected their values. They needed a brand that aligned with their progressive, nature-based philosophy and deeply respected the potential of each child.
The Audience
Modern families who value:
Child-led learning and curiosity
Nature-based experiences
Holistic, contemporary education
A nurturing environment for emotional and cognitive growth
The Opportunity
Capture the spirit of the Reggio Emilia Approach
Stand out in a sea of generic early learning centres
Reflect the preschool’s deep respect for the individuality of each child
The Outcome
A thoughtful, values-aligned brand that:
Resonates deeply with like-minded families
Reflects the preschool’s unique approach to learning
Builds trust and emotional connection from first glance
Feels calm, considered, and grounded — just like the environment they offer
Project Scope
Brand Strategy | Brand Identity Design | Business Basics Collateral | Branded Merchandise
Working with Bec was a dream.
“She took the time to truly understand who we are and what we stand for — and translated that into a brand that feels so aligned with our values. The new identity reflects the heart of Lyrebird: connection, curiosity, and a deep respect for each child. Our families instantly resonated with it, and we finally feel like our brand represents the learning environment we’re so proud of.”
Sharon
Director, Lyrebird Preschool